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— Hasbro Gaming social launch
Hasbro joins top youtubers in a memorable and funny collaboration
Communication Strategy
Art Direction
Copywriting
Video Production
Digital Activation
Visual Design
Influencer Management
Challenge
Hasbro games are fun in many ways: they’re great to experience, they’re great to watch. Everyone can experience the game, yet everyone has their own way of interpreting it, regardless of their age or role.
hasbro
hasbro
Solution
Hasbro Stories. The first web series that recounts the company's most memorable games and lets famous web talents interpret them.
Hasbro launches a digital campaign to engage people to share with the brand stories of their most incredible and funny successes while playing with a board game. Why? To create an archive of anecdotes that famous talent will write for the screen in order to generate a series of episodes. Hasbro selects the best stories and hands them over to the online talents who will interpret them in.
Watch all episodes
hasbro
EP1
The Jackal
hasbro
EP2
Edoardo Ferrario
hasbro
EP3
iPantellas
hasbro
EP4
My Personal Pizza
hasbro
EP5
Actual
hasbro
EP6
Michael Righini
hasbro
EP7
Diana Del Bufalo
hasbro
EP8
Nirkiop
This viral web series literally demonstrates what playing with Hasbro games means and how this games are not only “fun to play” but also “fun to watch and fun to share”
Results & Awards
NC AWARDS
2nd
Digital Branded Content
NC AWARDS
1st
viral video adv
NC AWARDS
1st
MA - Influencer marketing awards
— Semplice Come
Generali Italia. Semplice Come – Easy as it is
Communication Strategy
Digital Product Creation
Editorial Project
Content Production
Digital Activation
Influencer Management
Challenge
Generali Italia, a leader in the Italian retail insurance market and one of the major insurance players worldwide, wants to make the language of contracts and communication as direct and simple as possible.
Content platform, Semplice Come, highlights Generali’s effort to simplify their language while also making everyday tasks easier for their clients – a website and social media channels that explains everyday topics and keywords in a simple way.
semplice
semplice
Solution
Semplice Come has three particular features

  • The themes are related to Generali Italia’s area of expertise and values. These themes are covered so that the brands yearly knowledge can be made more accessible to a bigger audience;
  • The authors are opinion leaders, writers and journalists, exploring themes such as innovation, arts and trends;
  • The formats are as simple to use and innovative as the concept itself: together with more familiar options, we used vodcast, the union of videos and podcasts.
To launch the campaign testimonial was Salvatore Aranzulla, a well-known influencer specialized in simplification.
Now people can enjoy videos, infographics and articles made from highly competent authors and Generali Italia’s values reached a broader public, eager to learn and understand more and more.
semplice
“Simplifying is our priority, starting from language. We are convinced that the relationship of trust with our customers first and foremost passes by words. And with Semplice Come we deal with complex topics in a clear and usable way for everyone. To innovate is also to simplify.”
Lucia Sciacca
— Director of Communication and Social Responsibility of Generali Country Italia
Results & Awards
600
extra requests to simplify
new topics
800
shares by top managers, agencies,
employees, authors, companies.
1mln
video views in 6 months
2mln
Interactions
— Hi Dubai
Hi Dubai. Discover the city with one click.
Communication Strategy
Art Direction
Copywriting
Visual Design
Social Content
Launch Campaign
Service and Product Design
Platform Development
Challenge
HiDubai is a disruptive digital service that brings together citizens, businesses and Government. It’s a solution that offers every business in Dubai the opportunity to have its own online presence. HiDubai uses the most advanced technology to collect all the knowledge and experience from its users, to provide them with information that are trustworthy, relevant and tailored around their needs.
hidubai
Solution
The more people use it, the more common knowledge is created, and both citizens and businesses benefit from it. It’s a service that unleashes Dubai’s potentiality, allowing it to connect minds, integrate services, create links and foster growth. HiDubai puts in connection a whole city, helping people find everything they need, from services to business. It’s helpful, informative and easy to use: the whole city in a click.
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hidubai
Find what you
need in Dubai
hidubai
Get visibility in Dubai
hidubai
How to claim
your business
hidubai
How to create lists
hidubai
How to find a place
hidubai
How to follow people and create your influence network
hidubai
How to manage your business
Results & Awards
130'000
Businesses on board