Marketing Automation Manager
Milan - Rome, full time.

DOING-Part of Capgemini is looking for a Marketing Automation Manager with at least 5 years of experience to be placed at the Milan or Rome office in a young and stimulating context.

Main tasks:

– Be a key player in identifying and evaluating business development opportunities;

– Develop the knowledge of customers to anticipate innovation needs;

– Work with A/B testing and other analytical tools to optimize and improve campaign result;

– Work closely with data scientists to identify target groups and develop lead generation/sales workflows;

– Track relevant KPIs and constantly optimize to better performance;

– Participate in the whole commercial process.

Requirements:

– Academic pathway in Digital Marketing, Engineering or similar field;

– Proven experience in driving online business growth and customer engagements with CRM and e-mail marketing;

– Experience of A/B testing and other analytical tools to guarantee client understanding and campaign outcome;

– Ability to work in teams, always proposing innovative ideas;

-Support of junior figures;

– Fluency in English.